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TweetToday’s post is a reaction to the following video. The F-18 is “just a mode of transportation” The phrase “is just a…” bothers me when used to talk Social Media as a concept. It’s like saying “Ferran Adrià is is just a cook,” “the iPhone is just a phone,” “the Kindle is just a book” [...]
TweetThe LinkedIn IPO has brought new attention to the subject of profitability among social media sites, and how to appropriately set the value a company. My fellow social media heads, I think it is time we look at the state of our fair industry. We have made great progress over these last 8 years, some [...]
TweetSocial Media is many things A way to connect people without the constraints of location or time. A tool for discovering new people with similar interests An overused buzz word <—guilty as charged, I used it daily. Companies and individuals are still figuring out how to use these tools. We’re all still isolating the value. [...]
TweetSo you spent last year trying to convince your management team that “social media is where it’s at.” You made some strong points. You got a few people on Twitter, maybe someone is running your facebook page and that blog is still “on its way.” How do you kick everything into high gear? With case [...]
TweetWhat does it mean to say “go Viral” All week we’ve been throwing around this word viral. In truth, that word gets tossed around perhaps more than it should; not because it’s inaccurate or passe, but because the word viral conjures up a very specific mental image. Like this… Or this… Or even this… I [...]
TweetAnother type of video that is highly shareable are those that just amaze you, shock you or surprise you to the extent that all you can think is “who can I show this to?” Sometimes something just blows you away. You just have to share it with people. Often times this is something difficult to [...]
TweetWith all of the viral mania hitting the interwebs you, or your company, might be compelled to make something really weird because you think that is the sort of thing that catches on. In some cases, yes, it’s weird and somehow becomes shareable, hence popular and makes its way around the web. To illustrate, may [...]
