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TweetThey say… “We NEED a Facebook Page.” “We NEED to Twitter.” “We NEED to blog.” They say… “People are using all of this social media stuff, we have to get involved.” Why? It’s a question that gets overlooked as business leaders get swept up in “we need to…” The hype surrounding social media has caused [...]
TweetSocial Media has been the talk of the town for several years now and still very few people, or businesses have seen a dollar. Sometimes making money from Social Media isn’t the goal. Sometimes it’s saving money, and sometimes it’s communicating with your customers to build brand awareness. Social Media can touch Marketing, PR, Customer [...]
TweetA crisis does not always mean that a company is “in the wrong.” The word “crisis” isn’t synonymous with “you messed up.” It means something happened, generally something bad, and you need to do something about it. The problem with a crisis is that you can’t necessarily predict when one is going to occur, if [...]
Tweet I can’t stand eBay anymore! Maybe Amazon.com has just spoiled me but dealing with eBay is just awful. I remember a long time ago when eBay just felt like a garage sale. Seller fees were reasonable and putting up a listing didn’t take 45 minutes. As a buyer: It was fun bidding on items. [...]
TweetI’ve read Malcolm Gladwell’s article Small Change: Why the revolution will not be tweeted. If you click over and read it, be forewarned it’s LONG. He makes some good points in it, although I think the shorter, more concise, and less snobby version is a better read, thanks to Jason Falls of Social Media Explorer [...]
