How Twitter learned to compete head on with email marketing

When it comes to measurable digital marketing, nothing beats email. For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more “valuable,” because it’s more trackable. For all of the engagement opportunity that social sites present, they are all notoriously difficult to measure outside of network growth. By contrast, email marketing lets […]

You’ll succeed with Social Media, when you learn to let go.

One of the things I’ve noticed as I use Twitter, Facebook, Instagram and other social media sites, is that the less emotionally involved I am with the platform, the more effective I become.  I’ve said for several years now that in order to be successful on Twitter, you must stop thinking about Twitter. To me, […]

Why Comedians Are Great Content Curators

(Image via Andrew Tepper/HBO) Waaaay back when in the month of November, 2011, comedian Louis C.K. victimized the micro-blogging platform twitter during a segment on Conan. Armed with his Hater-ade, C.K. poured his heart out about why he found the platform annoying. Before I continue, this isn’t another blog coming to the rescue of twitter […]

Do I still need a website, or is a Facebook Page enough?

I get asked this question all of the time and the answer is: YES!  ABSOLUTELY YES!  EMPHATICALLY, UNEQUIVOCALLY YES, YOU SHOULD HAVE A WEBSITE! For the sake of what I know about anything it is this, DO NOT trust your brand or business with ANY social network.  Should you use social media, social tools and […]

The Value of an Endorsement

Since I started being active on Twitter, I realized that the endorsement process of Follow Friday was seriously flawed. For the most part, Follow Friday has faded out and for good reason. People started to realize that an endorsement wasn’t as simple as just a list of Twitter handles that you blasted out every week. […]

Conversations are happening…whether or not you listen or participate

Are you sick of the word conversations yet?  It’s a word that’s often used, vaguely, as filler in the midst of a sentence that otherwise says nothing of any great consequence.  In spite of its overuse, I’d still like to talk about why I think it’s important because I’ve spoken with several people of late, […]

Ideas for how Twitter can make money

I’ll admit, even with the introduction of Google’s fabulous new social network, Twitter is still my favorite.  I love the simplicity, I love the openness,  I love so many things about it and  I want Twitter to be around for a very, very long time.  Because I want Twitter to stick around, I often worry […]