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TweetI read a very interesting article this morning by Christopher S. Penn called: “Marketing White Belt: Always be Testing.” In the post Chris talks a bit about the importance of having a map. Chris talks about the importance of not only having a strategy but testing it and ensuring that what you knew to be [...]
TweetA crisis does not always mean that a company is “in the wrong.” The word “crisis” isn’t synonymous with “you messed up.” It means something happened, generally something bad, and you need to do something about it. The problem with a crisis is that you can’t necessarily predict when one is going to occur, if [...]
