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TweetPull, Entice, Enrich I spent a good portion of the past two days working with clients to use Social Media channels to meet the customers where they already are to provide value and generosity. This could be Twitter, Facebook, email, Youtube, LinkedIn, to name a few. I work with organizations to show them how to [...]
Tweet2 years, 5 months and 21 days It’s been 904 days–not including today–since my first blog post. For a while the blog was on wordpress.com, then it moved to jeffgibbard.com (now my speaker profile page). Somewhere along the way, I can’t remember when, it became Social Media Philanthropy. Normally, when consulting with a client that [...]
TweetThis past weekend, pitchers and catchers started reporting to Spring Training. I started to think about the makeup of a successful baseball team and how similar it is to crafting a winning team in business. Pitchers are on the mound for a reason. Maybe they have a rising fastball that hitter’s can’t catch up to, or a breaking ball that freezes a [...]
TweetA crisis does not always mean that a company is “in the wrong.” The word “crisis” isn’t synonymous with “you messed up.” It means something happened, generally something bad, and you need to do something about it. The problem with a crisis is that you can’t necessarily predict when one is going to occur, if [...]
Tweet What’s the big deal about #Twitter? First of all, Twitter might be my favorite thing on the internet. It’s part news, part entertainment, part communications all built on a real time firehose of information. 140 characters doesn’t give a lot of space to convey much important information. You might ask is it really enough [...]
Tweet Perhaps of all the things that a company can do in Social Media, blogging is the one that gives companies the most trouble. I wrote a post on August 13th: The Company Blog: Do you know what to do with it? The post was intended to give a good starting point and provide some general [...]
