Do I still need a website, or is a Facebook Page enough?

I get asked this question all of the time and the answer is: YES! ¬†ABSOLUTELY YES! ¬†EMPHATICALLY, UNEQUIVOCALLY YES, YOU SHOULD HAVE A WEBSITE! For the sake of what I know about anything it is this, DO NOT trust your brand or business with ANY social network. ¬†Should you use social media, social tools and […]

The Art of Pinterest Marketing

Pinterest is the hot “new” thing. ¬†For a while I wasn’t sold on the idea because–for some strange unexplainable reason–I was loyal to Delicious. ¬†Once Delicious was purchased away from Yahoo, I thought the service would have new life. ¬†It did, for a while, and then they blew it. ¬†When Delicious relaunched it had a […]

Why you aren’t making money from Pinterest.

Pinterest is the hottest topic in social media discussions these days. ¬†Much like the last “next big thing,” these conversations focus on the site itself; how much traffic it is getting, how much time on site it is drawing and how much traffic it will bring you. ¬†Focusing on these metrics gets everyone in a […]

In defense of Google+

Is there a more¬†asinine¬†argument than who will “win” the social networking war? ¬†Social Media is NOT “winner take all.” These conversations about Facebook dominating Google+ or how much more important Pinterest is than Google+ are ridiculous. These conversations revolve around several metrics that are used to define value: Time on Site and Unique Visitors. Those […]