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TweetPull, Entice, Enrich I spent a good portion of the past two days working with clients to use Social Media channels to meet the customers where they already are to provide value and generosity. This could be Twitter, Facebook, email, Youtube, LinkedIn, to name a few. I work with organizations to show them how to [...]
TweetWhen I have conversations with people about “work,” people tend to have a very negative reaction. The way most people perceive a “job” is that it is a chore, it’s labor, it’s hard and it’s no fun. ”Job” conjures up a number of adjectives and almost none of them are positive. The evidence is everywhere [...]
Tweet“Oh well, the good thing about Social Media is that it’s free.” “One other benefit is that this Social Media stuff doesn’t cost anything.” How long do you think I had to wait, working in Social Media, to hear stuff like this? I don’t remember exactly but it wasn’t more than a few days. People often [...]
TweetSocial Media has been the talk of the town for several years now and still very few people, or businesses have seen a dollar. Sometimes making money from Social Media isn’t the goal. Sometimes it’s saving money, and sometimes it’s communicating with your customers to build brand awareness. Social Media can touch Marketing, PR, Customer [...]
TweetI was reading blogs on my iPad as I rode the bus into work today and came across several great posts reviewing this past year. Thank You The first was Valeria Matloni’s post: Thank You. In this post Valeria thanks numerous people that helped make her 2010 a resounding success. I think I’d like to [...]
TweetWe’re all complex people…at least the majority of us are. We have a bevy of unique interests and our personal and professional lives are often a semi-overlapping set of personas. This can become complicated when trying to figure out a Social Media strategy that works both personally and professionally. How in the world does one achieve balance? [...]
TweetThis week on Social Media Philanthropy we’ll talk about some traits of successful viral videos. While a number of the uninformed think you can make something go viral, it is simply not the case. Many companies think that they can just make a weird video and people will share it. Sometimes it works, most times [...]
