Social Influence: what it means and what it doesn’t mean

Yesterday, I got an email from Klout.  I was told that I had qualified for a perk because of my status as a “well-respected influencer.”  I tell you this, not to impress you, not to brag, but as you’ll see in a moment, to illustrate what a bullshit term “influence” has become on the web. […]

Again with the Klout updates…

This morning I got a completely meaningless email update from Klout. What the F- does that mean?! While I have never been a fan of Klout, more recent updates to the service have made the scores even less useful.  There was a time when the score was broken down into some sort of profile of […]

The Kloutaholic 12-step program

This post idea was inspired by @krxokelso and @StephanieWinans. Many people are addicted to looking at their Klout score…let me help ween you off of that in 12 steps. The 12 steps 1. Pretend you have no control over  it. If you pretend that you have no control over your Klout score, you’ll be more likely to […]

3 Conversations I want to go away forever

These are three recurring conversations that I would love to never hear about again. Klout measures Social Influence. No, Klout measures Tweets, Retweets, Likes and other Social Interactions. It does not track whether or not any of those interactions resulted in someone taking a different action. It does not overlay that data with any website […]

Will this phone call increase my Klout score?

It’s time to address a problem that is rapidly growing out of control: The Klout Problem Recently, I’ve been seeing more and more articles talking about Klout.  People exclaiming how important it is, how it is bringing efficiency to PR and other professions, how you should be REALLY concerned.  These Kloutheads make the claim that […]

The rise of microcelebrity

What is a micro-celebrity? via Urban Dictionary: One who gains a cult or mainstream following due to viral internet distribution. Does not refer to those who have gained limited or cult followings through traditional media. Does not refer to has-beens or “B-list” celebrities. Essentially a micro-celebrity is someone who, without the benefit of social media, would not […]