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TweetYou have been hearing it for a while now… “You gotta be on Facebook, there’s 500 million people on there.” “Facebook has over 800 million people, it can’t be ignored.” “Every business should be on Facebook, there’s over a billion people there. If it were a country…” Nonsense. It doesn’t matter that there are [...]
TweetYou may have heard of that big social network Facebook. Well recently Facebook went public and with that began working hard to bring in revenue. How did they do it? Advertising…obviously. Advertising is a marketing tactic that allows brands to pay for visibility in front of an audience. On the web, advertising is more measurable and more easily targeted [...]
Tweet One of the things I’ve noticed as I use Twitter, Facebook, Instagram and other social media sites, is that the less emotionally involved I am with the platform, the more effective I become. I’ve said for several years now that in order to be successful on Twitter, you must stop thinking about Twitter. To [...]
TweetIt’s no secret that I don’t always like Facebook. A lesser known fact is that I’m not a huge fan of Mark Cuban either. He’s loud and abrasive, and I just generally find him to be an annoying person. Recently, Cuban went to town on Facebook claiming that the company is intentionally messing with the News Feed [...]
Tweet I get asked this question all of the time and the answer is: YES! ABSOLUTELY YES! EMPHATICALLY, UNEQUIVOCALLY YES, YOU SHOULD HAVE A WEBSITE! For the sake of what I know about anything it is this, DO NOT trust your brand or business with ANY social network. Should you use social media, social tools [...]
Tweet The recent Facebook email SNAFU highlights an ongoing problem at Facebook; they are not eating their own dog food. Facebook holds itself out as making the world more “open and connected,” yet Facebook often makes changes that drastically affect its users without the slightest bit of open communication. If Facebook were [...]
TweetI’m no fan of Facebook, I think that’s clear by now; what’s funny is that at one time, I was a fan. This image is real by the way. There was a point in time where Facebook was the cool place to be. It was vastly superior to MySpace. It was clean, straightforward and untarnished…just [...]
