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Tweet I have more conversations than I’d like to about why companies should either start a blog, be more active on their blog, or give up the idea of deleting their blog. It’s not that I don’t like talking about blogging, but I wish I didn’t have to try so hard to persuade companies to do something [...]
Tweet Blogging isn’t always the easiest thing to keep up with. Unless your blog is a primary source of income, it often becomes one of the things that fall by the wayside when your schedule fills up. Another area of our lives that follows the same pattern is exercise. Much like blogging, exercise seems to [...]
TweetWhen is the last time you took a moment to reflect on your business? Is your marketing, lead generation and sales all a bunch of guess work? I gave a speaking engagement several days ago at the Philadelphia Free Library in partnership with SCORE and Constant Contact. During this presentation I went over how to [...]
TweetOnce upon a time there was a man who started a blog. Day in and day out he read, thought and wrote. Some weeks he would blog daily, while others would only see a single post. He worked on it diligently, he built a brand, he built a community. Then one day he started a company. [...]
TweetThese are three recurring conversations that I would love to never hear about again. Klout measures Social Influence. No, Klout measures Tweets, Retweets, Likes and other Social Interactions. It does not track whether or not any of those interactions resulted in someone taking a different action. It does not overlay that data with any website [...]
TweetGuest blogging is a tremendous way to get your name out in front of a new audience. It’s a way to expose your way of thinking and communicating to a group of people that may never otherwise stumble across you. So why is NOW the perfect time to guest blog? Well, beyond the fact that [...]
TweetEverything is Process When you think about it, virtually everything can be broken down into a process. By “process,” I mean the steps that lead to the conversion of one thing into another. My blog is a process of converting ideas into words and publishing them online. My business is a process of selling my [...]
