Engagement and Community Management

Social Media is distinct from all media that existed prior.  It is called Social because the flow of information switched from broadcast, to conversation.  To truly benefit from social media, businesses must be…social.  To be social means to dedicate the time, resources and emotional energy it takes to listen and respond to customer inquiries, comments, compliments and complaints.  Engagement is social media’s secret sauce.  It is what differentiates companies that “get it” and those that don’t.  Learn more about effective engagement tactics and community management best practices:

Great tools for Community Management:

Hootsuite Pro

Hootsuite: Professional Social Media Management Dashboard


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