Promotion & Advertising are closely related in that both accomplish similar tasks. The goals of Promotion & Advertising are to build awareness and drive traffic to a physical or virtual location. Part impression and part action, promotional activity can be an effective way to grow the size of a community by raising awareness amongst a targeted demographic. This is often the part of social media marketing that most frequently costs money.
Read our thoughts on Promotion & Advertising here:
- Facebook Advertising 101: Reaching the right people out of a billion
- Archive: Posts about Promotion & Advertising