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In the world of business, there are those that are paranoid about the competition, those that ignore competition and a few that sit in between both. At True Voice Media, we tend to sit in the middle; we like to know about our competitors and what … [Continue reading]
ROI is such a hot button topic in Social Media. Everyone is looking to argue one side or the other. Some people are doing everything they can to show that it doesn't work at all, to prove it is all just a fad. Others are spending countless … [Continue reading]
Everyone wants to talk about Facebook because of its enormous user base. Everyone wants to talk about Twitter because tweets are different and fun to talk about. Everyone wants to talk about Pinterest because it came out of left field to drive … [Continue reading]
You have been hearing it for a while now... "You gotta be on Facebook, there's 500 million people on there." "Facebook has over 800 million people, it can't be ignored." "Every business should be on Facebook, there's over a billion people … [Continue reading]
So you may have heard by now that Google has shut down everyone's favorite RSS Reader. If you don't know what RSS is you can probably stop reading right about... NOW. ... For those of you still reading, you probably feel like me. You're … [Continue reading]
What are we doing all of this for? Is our only purpose for collecting an audience to be popular and feed our ego? Is a business only concerned with its audience to the extent that it can sell products or services? Can't we do better than … [Continue reading]
In Social Media buzzword bingo, "Activate" is worth double. While the word populates hundreds, if not thousands of social media strategies, very few businesses have the slightest idea how to do it. Today I'm going to tell you what activation … [Continue reading]
