Guest Bloggers

The Value of an Endorsement

December 20, 2011

Since I started being active on Twitter, I realized that the endorsement process of Follow Friday was seriously flawed. For the most part, Follow Friday has faded out and for good reason. People started to realize that an endorsement wasn’t as simple as just a list of Twitter handles that you blasted out every week. [...]

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Playing Nice in Social Media

August 11, 2011

I guess I’m still fairly new (in the grand scheme of things) to the world of social media, but one rule has resonated with me from the beginning: “Don’t be a dick.” I forget who exactly decided this was a golden rule of social media, but I applaud them and try to remember that at [...]

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5 Top iPhone Apps for Summer 2011

June 21, 2011

Every once in a while we’re lucky to have a guest blogger contribute.  Today’s post is a guest post from Mike Barbre, former social media director at Mediability and current writer for cloud services provider Intermedia’s Exchange Hosting. Mike reached out to me via my guest blogger form and suggested that he could write a post [...]

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Baseball teams and business teams, more similar than different

February 15, 2011

Today’s post is written by a very good friend of mine, Matt Engler.  Matt and I worked together at Gap International, a management consulting firm in Springfield, PA.  Matt has a wide variety of accountabilities at Gap International, one of which being interactive marketing.  Matt is incredibly organized, intelligent and well-spoken and I sincerely hope [...]

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Mind The Gap – Beware of Social Media Disconnect

January 15, 2011

Social Media, when used efficiently, can take your business to places you never thought possible. From my perspective, there seems to be a huge gap between companies and their Social Media / Email Marketing teams. Let me tell you a personal story… Excitement: My New Camera and Memory Card I recently acquired a new camera [...]

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Facebook and SEO: Where To Focus [Levi's]

December 27, 2010

This is a guest blog post from a friend of mine, Jed Singer, formerly an SEO Analyst at TrueAction.  Jed is currently an Engagement Associate at Stuzo and a graduate of Drexel University, where he will be speaking on various panels in early 2011 on subjects including Mobile, PR, and Careers in Digital. -Jeff Gibbard [...]

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Using Foursquare to Drive Marketing Activities

November 23, 2010

This is a guest blog post submit by Joe Gustav.  I was contacted by Elizabeth Johnson, Assistant to the Editor for the site My Dog Ate My Blog about a guest blog post. After some talk about a potential topic, we decided that a post about location-based marketing would fit my blog. -Jeff Gibbard * [...]

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Connecting with Phans: How Philadelphia’s Team use PR and Social Media

September 17, 2010

Today’s post features a guest blogger, Harrison Kratz, President/Founder of KratzPR.  Harrison is young and ambitious but often wise beyond his years.  As an enthusiast of Public Relations, Social Media and Sports, I’m sure you’ll enjoy Harrison’s perspective on how Philadelphia sports teams have chosen to use PR and Social Media. -Jeff Gibbard * * [...]

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LogMeIn Ignition: How $29.99 changed the way I do business.

September 2, 2010

This is a guest blog post from a good friend of mine, Josh Wright.  Josh is the founder of a successful small IT Outsourcing company in Boynton, Florida called IT Around the Clock.  His clients range from large corporations to smaller family run businesses. -Jeff Gibbard * * * * * My company, ITAroundTheClock, is [...]

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