Measurement and Analytics

Truth is…maybe you’re not ready to be a Social Business

January 11, 2012

This post is not aimed at anyone.  It’s more of a culmination of things I’ve experienced, writing proposals and sifting through new business opportunities.  *** Truth is, some companies aren’t going to ever become a Social Business and may never succeed in Social Media.  Quite frankly, maybe some companies just don’t belong on Social Media. [...]

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Social Media and the Beauty of Process

December 19, 2011

Everything is Process When you think about it, virtually everything can be broken down into a process. By “process,” I mean the steps that lead to the conversion of one thing into another.  My blog is a process of converting ideas into words and publishing them online.  My business is a process of selling my [...]

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Klout scores change overnight. People’s true priorities become clear.

October 27, 2011

Klout recently made changes to their service and people’s scores got shifted around. There was an outcry from people that I believe are fundamentally missing the point. Also, please read this: 50 Kloutless Ways To Get Value From Twitter Which includes this video:

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Will this phone call increase my Klout score?

August 23, 2011

It’s time to address a problem that is rapidly growing out of control: The Klout Problem Recently, I’ve been seeing more and more articles talking about Klout.  People exclaiming how important it is, how it is bringing efficiency to PR and other professions, how you should be REALLY concerned.  These Kloutheads make the claim that [...]

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Social Media: The Changing Nature of Influence

January 16, 2011

Yesterday, Saturday, I gave a presentation to the National Black MBA Association about how Social Media has changed our behavior as a society. The question isn’t “should we participate in social media,” but rather “how should we participate in social media.” Included is the video of the talk. I will also post my slides as [...]

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The 15 Most Important Resources for Social Media Professionals

September 30, 2010

I’ve been off the blogosphere this week due to a nasty battle with some form of the flu. So since I’m just getting myself back into the flow of things I thought I do a post highlighting other people’s work. Here you have it, the 15 most important resources for Social Media professionals: How To [...]

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In 140 characters or less, how can an organization measure customer centricity?

March 12, 2010
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