Of the 5 main activities of Social Media, measurement is perhaps the least understood and most widely overlooked. Measuring your social media efforts is the only real way to determine what is working to drive real business value. Today, my friends, I bestow upon you a gift: a social media dashboard template for Google Analytics. […]
Ready for a short and sweet blog post with a helpful tip? Good. Here we go… Good Persuasive Content For the sake of this post, let’s pretend you have some damn good content that your sales team uses to follow-up with prospects. In the past you might’ve just attached the content to an email. Attachments […]
We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear…Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook. Profile vs Page To start, I have to be clear that my Facebook profile is great. Though […]
Today’s post is brought to you by the letter “C” for CONVERSION. Conversions are why we all have a website. We want visitors to do something. That something is the key to our survival, so we want more of it. So why not start with it? Today I’m going to show you a simple way to learn […]
You’ve been fiddling around with this “social media thing” for several years now. Aren’t you tired of the uncertainty? The feeling like you might be wasting your time? The stress, the pressure, the distraction of it all? It’s time to get serious. Welcome to your first lesson of the year. Let’s Begin… First and foremost Cut […]
Everything is Process When you think about it, virtually everything can be broken down into a process. By “process,” I mean the steps that lead to the conversion of one thing into another. My blog is a process of converting ideas into words and publishing them online. My business is a process of selling my […]
Klout recently made changes to their service and people’s scores got shifted around. There was an outcry from people that I believe are fundamentally missing the point. Also, please read this: 50 Kloutless Ways To Get Value From Twitter Which includes this video:
Yesterday, Saturday, I gave a presentation to the National Black MBA Association about how Social Media has changed our behavior as a society. The question isn’t “should we participate in social media,” but rather “how should we participate in social media.” Included is the video of the talk.