Listening

Do You “Bucket?” How to Create a Funnel On Any Network.

January 20, 2012

Here’s something cool about business, whether you are in a B2B or a B2C environment your sales funnel looks almost the same. You have varying degrees of relationships with people. Some are “warm leads,” some are “cold leads,” and some are just part of the rest of the world that you have no contact with and who [...]

Truth is…maybe you’re not ready to be a Social Business

January 11, 2012

This post is not aimed at anyone. It’s more of a culmination of things I’ve experienced, writing proposals and sifting through new business opportunities. *** Truth is, some companies aren’t going to ever become a Social Business and may never succeed in Social Media. Quite frankly, maybe some companies just don’t belong on Social Media. [...]

Listening – Step 3: Following Topics of Interest

November 2, 2011

So perhaps I’ve convinced you to build a listening engine, perhaps I’ve convinced you to listen with purpose, now I’d like to convince you that you should take advantage of the ability to follow relevant topics. The purpose of following topics is to remain informed about what is happening in your industry. If you simply [...]

Listening – Step 2: Listen with purpose

November 2, 2011

So now you’ve built a listening engine, or maybe you have purchased a subscription to a professional social media monitoring tool. What next? The purpose of listening One purpose of listening is simply to be informed about what’s going on in your industry. Another is to know what people are saying about you. And even [...]

Listening – Step 1: Build a listening engine.

November 2, 2011

So last Monday, we covered that whether or not you listen, these conversations will happen. So the first thing to do is start listening. The following is a simple method to start listening. The Google Reader Listening Station We’re going to build a listening dashboard using Google Reader. Google Reader is what’s known as an RSS [...]

Conversations are happening…whether or not you listen or participate

October 24, 2011

Are you sick of the word conversations yet? It’s a word that’s often used, vaguely, as filler in the midst of a sentence that otherwise says nothing of any great consequence. In spite of its overuse, I’d still like to talk about why I think it’s important because I’ve spoken with several people of late, [...]

Playing Nice in Social Media

August 11, 2011

I guess I’m still fairly new (in the grand scheme of things) to the world of social media, but one rule has resonated with me from the beginning: “Don’t be a dick.” I forget who exactly decided this was a golden rule of social media, but I applaud them and try to remember that at [...]

The 3 most important things I learned at the 140 conference NYC

June 16, 2011

I had such a good time at the NYC 140 conference. Most of you reading this didn’t get the chance to come out to this amazing event. In fact, if it weren’t for a real-time contest by the event organizer and host Jeff Pulver (@jeffpulver) I never would’ve been able to be at this event [...]

Do you even know your community?

March 8, 2011

Just because Social Media is HOT right now, doesn’t mean that you need to do anything and everything. It doesn’t mean you need to jump into the deep end without your floaties. Where is my audience? The first thing you should probably do, is find your audience. Your audience is your target market, the people [...]