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Tweet I needed a Community Manager in my life a few nights ago. After rummaging through the kitchen and coming up short with viable dinner options, my girlfriend was nice enough to bring me something. She walked in with a burrito bowl from Q’doba Mexican Grill and I began to enjoy it’s deliciousness. It wasn’t [...]
TweetIn the world of business, there are those that are paranoid about the competition, those that ignore competition and a few that sit in between both. At True Voice Media, we tend to sit in the middle; we like to know about our competitors and what they do, but at the end of the day [...]
TweetA story is crafted with the end in mind- just don’t let the audience figure it out too early. Whether that story ends in an expected manner depends on the chain of events that impacts the final destination. Regardless of how compelling the journey, we always want to know, “yeah, but how did it end?!” [...]
TweetYou might think you know what your customers really want. You may think you really know how they feel about you. But do you really know? Keep reading if you want to know sure-fire ways to find out. Assume, Ask or Observe? Which of these 3 are you? Do you assume that you know what [...]
Tweet One of the things I’ve noticed as I use Twitter, Facebook, Instagram and other social media sites, is that the less emotionally involved I am with the platform, the more effective I become. I’ve said for several years now that in order to be successful on Twitter, you must stop thinking about Twitter. To [...]
TweetLet’s get down to basics. Social Media, whether used internally or externally, is made up of several distinct activities. One of the most crucial, and often overlooked, activities is listening. In the constant pursuit of “what should I say on Facebook” companies often forget the importance of listening. Listening serves several crucial functions: Listening for [...]
Tweet (Image via Andrew Tepper/HBO) Waaaay back when in the month of November, 2011, comedian Louis C.K. victimized the micro-blogging platform twitter during a segment on Conan. Armed with his Hater-ade, C.K. poured his heart out about why he found the platform annoying. Before I continue, this isn’t another blog coming to the rescue of [...]
