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After asking why ask who cares…?

February 15, 2012

Next to asking why, asking who cares might be the most important question a business can ask itself when considering a particular course of action. If a business is on its way to building a Facebook page, it should first ask why, and then ask yourself who cares? I like to use dry cleaners in [...]

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Do You “Bucket?” How to Create a Funnel On Any Network.

January 20, 2012

Here’s something cool about business, whether you are in a B2B or a B2C environment your sales funnel looks almost the same. You have varying degrees of relationships with people.  Some are “warm leads,” some are “cold leads,” and some are just part of the rest of the world that you have no contact with and who [...]

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Truth is…maybe you’re not ready to be a Social Business

January 11, 2012

This post is not aimed at anyone.  It’s more of a culmination of things I’ve experienced, writing proposals and sifting through new business opportunities.  *** Truth is, some companies aren’t going to ever become a Social Business and may never succeed in Social Media.  Quite frankly, maybe some companies just don’t belong on Social Media. [...]

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