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Tweet I needed a Community Manager in my life a few nights ago. After rummaging through the kitchen and coming up short with viable dinner options, my girlfriend was nice enough to bring me something. She walked in with a burrito bowl from Q’doba Mexican Grill and I began to enjoy it’s deliciousness. It wasn’t [...]
TweetROI is such a hot button topic in Social Media. Everyone is looking to argue one side or the other. Some people are doing everything they can to show that it doesn’t work at all, to prove it is all just a fad. Others are spending countless hours trying to prove everything they do [...]
TweetIn Social Media buzzword bingo, “Activate” is worth double. While the word populates hundreds, if not thousands of social media strategies, very few businesses have the slightest idea how to do it. Today I’m going to tell you what activation means. The Root Over time, many words lose their meaning, so let’s go back to [...]
TweetThe social media landscape is still in its infancy. Many people overlook this. We use these tools so frequently that’s it’s easy to forget that a mere 10 years ago, the world was very different. Sure, we saw the rumblings of an early web 2.0…but what do you even call what we have today? As [...]
TweetA story is crafted with the end in mind- just don’t let the audience figure it out too early. Whether that story ends in an expected manner depends on the chain of events that impacts the final destination. Regardless of how compelling the journey, we always want to know, “yeah, but how did it end?!” [...]
Tweet Welcome to Community Management 101. Community Managers are a critical component in the successful execution of social media activities. There will be a quiz on this at the end, so take notes. The Rise of Community Management Community Management is a necessary component of successful social media marketing, and socializing of businesses. Someone (or [...]
Tweet One of the things I’ve noticed as I use Twitter, Facebook, Instagram and other social media sites, is that the less emotionally involved I am with the platform, the more effective I become. I’ve said for several years now that in order to be successful on Twitter, you must stop thinking about Twitter. To [...]
