February 15, 2012
Next to asking why, asking who cares might be the most important question a business can ask itself when considering a particular course of action. If a business is on its way to building a Facebook page, it should first ask why, and then ask yourself who cares? I like to use dry cleaners in [...]
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January 20, 2012
Here’s something cool about business, whether you are in a B2B or a B2C environment your sales funnel looks almost the same. You have varying degrees of relationships with people. Some are “warm leads,” some are “cold leads,” and some are just part of the rest of the world that you have no contact with and who [...]
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