February 15, 2012
Next to asking why, asking who cares might be the most important question a business can ask itself when considering a particular course of action. If a business is on its way to building a Facebook page, it should first ask why, and then ask yourself who cares? I like to use dry cleaners in [...]
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January 19, 2012
Last night, at 8pm Eastern Standard Time, Facebook unveiled the next evolution in the Facebook platform. Following up on last year’s F8 conference in which Timeline was introduced, Open Graph was extended to “frictionless sharing” applications and Gestures were explained, Facebook has partnered with 60 websites that want YOU to set it and forget it. [...]
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