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Stop the Noise! Understand filtering on Social Networks.

December 7, 2011

Social Media has been praised for its ability to connect people across time and geography, bring the world a little bit closer together and open the dialogue between customers and businesses.  Social Media is also a massively disruptive force in government and business due to the ability for anyone to become a publisher.  While this has numerous [...]

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So I planned my blog posts…but what do YOU want to know about?

November 21, 2011

I have all of these blog posts planned. Some are instructional, some are commentary, but in general I write based upon what I want to write or what I assume YOU want to read.  But do I really know what YOU want to read? One of my most popular posts was about Evernote.  But I’m [...]

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Listening – Step 3: Following Topics of Interest

November 2, 2011

So perhaps I’ve convinced you to build a listening engine, perhaps I’ve convinced you to listen with purpose, now I’d like to convince you that you should take advantage of the ability to follow relevant topics.  The purpose of following topics is to remain informed about what is happening in your industry.  If you simply [...]

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Listening – Step 2: Listen with purpose

November 2, 2011

So now you’ve built a listening engine, or maybe you have purchased a subscription to a professional social media monitoring tool.  What next? The purpose of listening One purpose of listening is simply to be informed about what’s going on in your industry.  Another is to know what people are saying about you.  And even [...]

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Listening – Step 1: Build a listening engine.

November 2, 2011

So last Monday, we covered that whether or not you listen, these conversations will happen. So the first thing to do is start listening. The following is a simple method to start listening. The Google Reader Listening Station We’re going to build a listening dashboard using Google Reader. Google Reader is what’s known as an RSS [...]

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Who Am I: A Social Media Consultant Or A Social Media User?

October 21, 2011

It’s getting harder and harder to remain objective as I struggle to balance my usage of Social Media sites as a professional, and that of a user. As a user, I LOVE Twitter.  It is, by far, my favorite platform.   I am also really getting to like Google+.  I like Facebook’s new profile replacement [...]

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3 Reasons Why I Cancelled my Spotify Premium after the Trial Period

October 21, 2011

Cancelled I just cancelled my Spotify Premium account.  I truly appreciate that Spotify gave me a free trial of Spotify Premium for 48 hours and then an additional 30 days to evaluate the product.  I think more companies ought to do that.  Free trials of the full product gives the user a chance to see [...]

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Facebook: The Timeline and Frictionless Sharing

September 27, 2011

It’s been 5 days since Facebook introduced a series of changes that will roll out gradually over the next few weeks.  As someone that works in Social Media, I spent countless hours thinking about these changes and also implementing and playing with whatever new features I could get my hands on. I’ve played with Facebook’s [...]

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The rise of microcelebrity

August 8, 2011

What is a micro-celebrity? via Urban Dictionary: One who gains a cult or mainstream following due to viral internet distribution. Does not refer to those who have gained limited or cult followings through traditional media. Does not refer to has-beens or “B-list” celebrities. Essentially a micro-celebrity is someone who, without the benefit of social media, would not [...]

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How does it feel when you Google yourself?

July 13, 2011

When I Google myself, it feels great! Sounds dirty doesn’t it? If you can get your mind out of the gutter for a moment I’d like to make a small case for why you should participate in social media. Google Me If you Google “Jeff Gibbard” you will find pages upon pages of results.  I [...]

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