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Storyteller & Social Swiss Army Knife for True Voice Media. I'll help you craft the story if you introduce me to the characters. Deeply devout Flyers fan and avid Wiffleball enthusiast. Say hello on twitter, @jwsteiert!
Tweet I needed a Community Manager in my life a few nights ago. After rummaging through the kitchen and coming up short with viable dinner options, my girlfriend was nice enough to bring me something. She walked in with a burrito bowl from Q’doba Mexican Grill and I began to enjoy it’s deliciousness. It wasn’t [...]
TweetOver the last few days I’ve been exploring the world that has been dubbed, ‘The Internet of Everything’. It’s a terribly fascinating movement that in short plans to bind all things organic and digital into one singularity, as per Ray Kurzweil. When I look at it from a business perspective, there is incredible chance for [...]
TweetFor the moment, I’m not in the market for a new car. However, if I were, the social campaigns from major car manufacturers would certainly influence my decisions. Dodge has begun beefing up its latest push for their newest jewel, the Dart, with a fun TV spot. Titled, ‘How to Change Cars Forever’, the Dart is promising [...]
TweetQR (Quick Response Codes) have a ton of potential but businesses and marketers continually place them in areas where their customers will never have time or interest to interact with them. Because if you were wondering, a billboard is NOT the optimal place to post QR codes. So where is the disconnect? In this post, [...]
TweetA story is crafted with the end in mind- just don’t let the audience figure it out too early. Whether that story ends in an expected manner depends on the chain of events that impacts the final destination. Regardless of how compelling the journey, we always want to know, “yeah, but how did it end?!” [...]
TweetDuring the Sunday Night Football games last season, my buddy Greg and I would always head out to the local Qdoba for a halftime burrito. A long awaited treat, we’d look forward to the burrito almost as much as we’d look forward to the game. The selection of ingredients was quite intoxicating: queso, guacamole, corn [...]
TweetWe’re now a full week into our new year and already the holiday feeling we experienced seven days ago has begun to wain. Collectively we look forward to 2013 with a renewed vigor, everyone with specific goals and benchmarks they’re trying to achieve. In our little world of social media, bloggers have been posting about [...]
