How Twitter Helped Fly My Family Home

Airlines don’t always have the best reputation when it comes to customer experience. People simply want to get from point A to point B, which usually is a long ways away. Anything that these passengers view as an obstacle in their journey is not always taken to kindly. On the other hand, companies like Southwest […]

Your Story: A Living, Breathing Thing

Every time I present someone with my business card they stop, take a peek at my title and chuckle. They’re either laughing at the Storyteller part…or the Social Media Swiss Army Knife part. Both describe what I do with True Voice Media on a daily basis. I’m no longer surprised by the reactions. Stories Don’t […]

Oh, Community Manager; There’s Plastic In My Burrito

  I needed a Community Manager in my life a few nights ago. After rummaging through the kitchen and coming up short with viable dinner options, my girlfriend was nice enough to bring me something. She walked in with a burrito bowl from Q’doba Mexican Grill and I began to enjoy it’s deliciousness. It wasn’t […]

I’m Ron Burgundy?

Over the last few days I’ve been exploring the world that has been dubbed, ‘The Internet of Everything’. It’s a terribly fascinating movement that in short plans to bind all things organic and digital into one singularity, as per Ray Kurzweil. When I look at it from a business perspective, there is incredible chance for […]

The beauty of storytelling by proxy – featuring Ford

For the moment, I’m not in the market for a new car. However, if I were, the social campaigns from major car manufacturers would certainly influence my decisions. Dodge has begun beefing up its latest push for their newest jewel, the Dart, with a fun TV spot. Titled, ‘How to Change Cars Forever’, the Dart is promising […]

Are Pandas Using QR Codes More Effectively Than Wawa?!

QR (Quick Response Codes) have a ton of potential but businesses and marketers continually place them in areas where their customers will never have time or interest to interact with them. Because if you were wondering, a billboard is NOT the optimal place to post QR codes. So where is the disconnect? In this post, […]

The Satisfaction of Story

A story is crafted with the end in mind- just don’t let the audience figure it out too early. Whether that story ends in an expected manner depends on the chain of events that impacts the final destination. Regardless of how compelling the journey, we always want to know, “yeah, but how did it end?!” […]

How Does Trust Taste?

During the Sunday Night Football games last season, my buddy Greg and I would always head out to the local Qdoba for a halftime burrito. A long awaited treat, we’d look forward to the burrito almost as much as we’d look forward to the game. The selection of ingredients was quite intoxicating: queso, guacamole, corn […]

My Turn – My 3 Words for 2013

We’re now a full week into our new year and already the holiday feeling we experienced seven days ago has begun to wain. Collectively we look forward to 2013 with a renewed vigor, everyone with specific goals and benchmarks they’re trying to achieve. In our little world of social media, bloggers have been posting about […]

Identity, and The Curious Case of The Reading Phillies

When I was a kid, I spent countless hours drawing and doodling sports logos. With each ‘project’, I’d add new wrinkles to my favorite team’s current logos, uniforms, and color schemes. I was always so proud to show off my creations to my parents and classmates, explaining the stories and reasonings behind the creations. I […]

Selling The Unexpected

For those of you who were alive to witness (and care about) the “Miracle on Ice”, did you expect a bunch of American college athletes to upset the Russian professionals? Everyone had assumed the USSR would take the Gold medal long before any Olympians had arrived in Lake Placid. To reverse the feeling, did Philadelphia Eagles fans expect to lose to […]

Why Comedians Are Great Content Curators

(Image via Andrew Tepper/HBO) Waaaay back when in the month of November, 2011, comedian Louis C.K. victimized the micro-blogging platform twitter during a segment on Conan. Armed with his Hater-ade, C.K. poured his heart out about why he found the platform annoying. Before I continue, this isn’t another blog coming to the rescue of twitter […]

The Doctor Probably Won’t See You Now

Twenty-five minutes. That’s how long I waited on hold to schedule a follow-up appointment at my doctor’s office. Ridiculous. How long would you wait on hold for anything? The woman on the other end of the line blamed it on a new computer system that had recently been installed by the hospital network they had […]

Where’s Your Secret Society Decoder Ring?

How many times have you seen A Christmas Story? If your viewing habits around the holiday season were anything like my family’s you’ve seen the movie (in it’s entirety) about 20 times. My dad is that goofball who laughs at every silly joke on Christmas Eve…even after he’s already seen that the same scene earlier […]

Building a Social Business is a lot like Restaurant:Impossible

To watch the Food Network, you risk being seduced by hunger. There are foods prepared in every program that make you want to devour the television.  Food is a subject that everyone can agree on, albeit on different levels. Personally, food brings me to a comforting place where I am flooded by memories of discovery, […]

A good start in Social for the Philadelphia Zoo

My girlfriend has been trying to get me to take her to the zoo for a long time. We went on Sunday, July 22 to the Philadelphia Zoo and enjoyed a great time. The another reason I personally wanted to go was that I have an excellent social media idea for zoos (and museums, other […]

What We Can Learn From Caine’s Arcade

(via The Washington  Post)   If you’re reading this blog, you’ve probably come across the feel good video that is Caine’s Arcade.  The 9 year-old East Los Angeles native set up shop in the front of his father’s auto parts shop a few months ago. Armed with a sharp imagination and an abundance of cardboard, Caine […]

Local and Social: How Leslie Knope Rallies for Community Change

Aside from having incredible writing and perfectly timed jokes, Parks and Recreation is a dynamite program. Leslie Knope (Amy Poehler) leads the Park and Recreation department of Pawnee, Indiana under the direction of Ron Swanson (Nick Offerman) and their assorted cast of colorful characters. Knope is full of energy and exuberance for her work, attempting […]