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Jeff Gibbard is the lead blogger and editor of Social Media Philanthropy and the President of True Voice Media, the Philadelphia Social Business Agency.
TweetThe buzzword/phrase of 2013 is undeniably “Content Marketing.” But don’t let the hype dissuade you from understanding why this form of marketing is so powerful. Content Marketing is a broad category that has come to include all manner of approaches. And while the value of paid, sponsored or promoted content marketing is debatable, that’s not today’s [...]
Tweet What are we doing Foursquare? You debuted in March of 2009. You pioneered the “check-in.” Sure there were others but much like Twitter won the microblogging war, you won the check-in. But it’s been 4 years now and you just crossed the 20 million user mark. That’s it? Sure, some people still check in, [...]
Tweet Stop selling the “what.” People don’t connect with what you do, they can only connect with why you do it. This is why storytelling is such powerful marketing. Stories allow us to use our imagination, it allows us to identify with the characters, it allows us to take sides and pick who we want [...]
TweetIt’s April, the weather has just started getting warm, and some of you are still out there blogging without direction. Set that direction today. Give up on the “what should we talk about today” plan. Instead, set the categories of what you want to talk about. Every piece of your blog that you set today [...]
Tweet“Take all of the effort you are putting into selling your products or services and put it into helping people.” Helping others is a selfless act and it shows you’re in this for more than just money. Do what you do because you love doing it, no matter what it is. Find your company’s PURPOSE [...]
TweetIn the world of business, there are those that are paranoid about the competition, those that ignore competition and a few that sit in between both. At True Voice Media, we tend to sit in the middle; we like to know about our competitors and what they do, but at the end of the day [...]
TweetROI is such a hot button topic in Social Media. Everyone is looking to argue one side or the other. Some people are doing everything they can to show that it doesn’t work at all, to prove it is all just a fad. Others are spending countless hours trying to prove everything they do [...]
