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I know…you missed us. This blog has been inactive since January of 2014, but I have good news…we’re coming back and in a BIG way. Stay tuned because we’re bringing in a bunch of new authors and a whole new look and feel!
So here it is, without warning, the last post on Social Media Philanthropy. For 3 years now (since I started True Voice Media) I’ve tried to figure out how this blog fits. Trying to maintain this blog AND the company blog (in addition to all of my other sites and properties) is proving to be too much. […]
Recently, it came out that Facebook plans to decrease the organic reach of Facebook pages in an effort to boost ad revenue. They say it’s to improve the experience in the newsfeed, but let’s not kid ourselves, this is about ad revenue. Even though a brand may have spent hundreds or thousands of dollars to acquire […]
You may or may not have noticed that this blog has been less active than normal. While I am committed to having this blog stay active and consistent, I just haven’t been able to keep up lately. Here’s the bad news: Aside from client work and closing out the year for the agency, I’m currently overextended […]
I came across an article today about something that Peter Shankman is doing with his influence: he’s helping some people come home for the holidays. In the original post from his blog Peter explains that he has acquired an unbelievable amount of airline miles from all of the travel that his work requires and he’s donating […]
One of the most popular posts on this blog is one that I wrote about Spotify called “3 Reasons Why I Cancelled my Spotify Premium after the Trial Period.” That was written in October 2011 and to this day remains the most visited post on the blog. 2 years later I’d like to change my […]
Of the 5 main activities of Social Media, measurement is perhaps the least understood and most widely overlooked. Measuring your social media efforts is the only real way to determine what is working to drive real business value. Today, my friends, I bestow upon you a gift: a social media dashboard template for Google Analytics. […]
There’s a serious problem out there, and it may be getting worse. In all the excitement and hype about social media, people have latched onto certain buzzwords and phrases so much that this “common knowledge” often falls outside the realm of questioning or further examination. Today, let’s look at the hallmark of overused, misunderstood and often […]