February 15, 2012
Next to asking why, asking who cares might be the most important question a business can ask itself when considering a particular course of action. If a business is on its way to building a Facebook page, it should first ask why, and then ask yourself who cares? I like to use dry cleaners in [...]
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February 9, 2012
I’m not talking about general negativity or fuzzy situations and company missteps; I’m talking about when someone has posted something categorically false about your company online and you have proof that it is not true. This includes blog posts, youtube videos or any other information that is posted online where there is an option to [...]
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