Oh, Community Manager; There’s Plastic In My Burrito


I needed a Community Manager in my life a few nights ago. After rummaging through the kitchen and coming up short with viable dinner options, my girlfriend was nice enough to bring me something. She walked in with a burrito bowl from Q’doba Mexican Grill and I began to enjoy it’s deliciousness. It wasn’t until about halfway in that I encountered a problem.

A New Kind Of Spice?

Mixed within the rice, beans, and salsas, I found some kind of plastic. I didn’t find it before I took the fateful bite, unfortunately, rendering my meal spoiled.


 As you can see above, I took out my phone, snapped a photo of the item in question, then posted it to Twitter and Instagram.

This all occurred around  quarter to nine – towards the end of Q’doba’s dinner hours and not a time when community managers are guaranteed to be replying to our first world dilemmas. So with that in mind, I sent out the message again the next day during lunch, hoping for a response…

…and got nothin’.

So What Gives?

I like Q’doba. I eat at their restaurants a fair amount…but this really has impacted my view on their product. Whenever folks use social media to voice their displeasure, ask a question, or even give a company a pat on the back, they do want acknowledgement. I’m no different in this case. I give people the benefit of the doubt but I also had a problem that brought me to ask for an explanation. Things happen and I understand…but give me, and the rest of your customers, the courtesy of giving it the old Starbucks try.

Vote With Your Wallet

There is no reason for me to think that at this point Q’doba will respond to my question. It’s been 5 days since the original message was sent out, which in the Twitterverse is like months ago. It’s a shame that they didn’t want to discuss the issues of my meal. I know that if one of their competitors had an issue they’d be right on top of it, addressing the situation.

In the meantime, I’ll be getting buying where my concerns are valued…even when there wasn’t a real one.


  • http://twitter.com/StephenApp Stephen App

    I know it’s not the point of the article, but I love that Chipotle’s tweet was personal. I can’t see Myra, and I don’t know what she looks like, but my opinion on the corporate account is enhanced just by seeing her name at the end of each tweet.

  • http://www.jeffgibbard.com/ Jeff Gibbard

    Au contraire…I think that is part of the point of the article. Chipotle is being human + being responsive + being attentive. And I’m in total agreement, companies that attach people to the brand are winners in my book.