You cannot make something go viral.
If you think deeply about who you want to reach, plan, work hard, create something interesting, entertaining or inspirational and the stars align just right…ONLY THEN, do you have a shot at going viral.
Viral happens when people are organically affected by something.
So stop trying to go viral…it’s a waste of mental energy and makes me cringe every time I’m asked how to “make something go viral?”
About Jeff Gibbard
